Author: Paul Arden
Publisher: Penguin; 01 edition (2 Mar. 2006)
ISBN-10: 0141025719
Essential tips for people who do a creative job. We all know how difficult it is to struggle in front of a blank page if we don't know what to do. Creativity has no automatic button to push but this book will give you some clever advice and will tell you some short stories that will let you think positively.
I like the comparison between 'Steady Eddie' and 'Reckless Erica', there is a lesson there for taking the 'safe' route. Some of the tips are a little obtuse or obscure, i.e. 'Bread. You know it makes sandwiches.' I loved it!
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